With a mission to empower Indian farmers through reliable access to quality products and expert guidance, Sankalp Retail Stores have emerged as a game-changer in the agri-input retail landscape. Offering multi-brand agricultural products under one roof, Sankalp combines the credibility of genuine inputs with the convenience of farm services, delivering unmatched value to farmers.

Currently operating with 100+ stores across seven states, Punjab, Haryana, Uttar Pradesh, Madhya Pradesh, Telangana, Andhra Pradesh and Maharashtra, Sankalp Retail aims to expand to over 1,000 stores nationwide within the next two years. Its rapid growth is underpinned by a commitment to “Best Quality Products, Most Compelling Price, and Best-in-Class Farm Services.”

Three Pillars of Sankalp’s Value Proposition

1. Agri Input: Authenticity, Affordability, and Assurance

Sankalp offers a comprehensive product portfolio that includes seeds, fertilizers, crop protection chemicals, specialty nutrients, veterinary feed, and farm equipment. What sets Sankalp apart from local retailers is not just its scale, but its unwavering promise of 100% genuine products, computerized billing, market-competitive pricing, and value-driven offers.

Moreover, each purchase is complemented by free farm advisory, enabling farmers to not just buy inputs but to use them effectively for higher yields and better Return on Investment (ROI).

2. Farm Advisory: Free Expert Guidance at Every Store

Each Sankalp store houses a dedicated Agri-Clinic, staffed with experienced agronomists who provide free, personalized consultation. These clinics are instrumental in guiding farmers on critical practices like sowing practises, nutrient and pest management, irrigation management, spraying techniques and more.

This advisory-first approach helps build trust and long-term engagement, ensuring that farmers receive both the product and the know-how to maximize its impact.

3. Agri Services: Integrated Solutions for the Modern Farmer

Beyond inputs and advice, Sankalp Retail is creating an ecosystem of services designed to simplify and enhance the farming experience. Farmers can access quick soil testing, real-time weather updates, and current market prices at every store. Plans are underway to extend services such as agricultural loan facilitation, crop insurance support, and even on-ground Agri input application services, ensuring that farmers get a holistic solution under one roof.

Unlocking Rural Entrepreneurship with the Sankalp Partner Mitra Business Module

— Empowering Grassroots Growth in Indian Agriculture

In the evolving landscape of Indian agriculture and rural markets, Sankalp is spearheading transformation through its innovative Partner Mitra Business Module. This unique initiative is not just a channel to sell agricultural and veterinary products—it is a decentralized, farmer-friendly distribution model designed to empower individuals and shop owners across India.

What is the Sankalp Partner Mitra Module?

At the heart of the initiative lies a dual-tier model that brings together two roles:

• Sankalp Partner: A local shopkeeper or agro-vet dealer who serves as an outlet for Sankalp products in their area.
• Sankalp Mitra: An individual—whether a farmer, student, agri-graduate, or local influencer—who promotes and helps sell Sankalp products in their village or region without needing a physical store.

Together, these grassroots entrepreneurs bridge the gap between rural demand and product availability, fostering a robust and inclusive rural commerce system.

How It Works

• For Sankalp Partners: Interested retailers can book order for farmer through the Sankalp App or a Field Executive. Once approved, they receive stock at a special Partner Discount Rate, which they sell directly to farmers and local customers from their existing outlet.
• For Sankalp Mitras: Anyone with a smartphone and interest in agri-products can apply via the app or referral. Mitras promote products using WhatsApp, word of mouth, and local visits. Orders are fulfilled via the nearest Sankalp Partner or directly by the company, and Mitras earn a commission on every sale.

Key Benefits

1. Empowering Local Youth and Farmers

   This model provides income opportunities to rural youth, women, and farmers, turning them into micro-entrepreneurs with minimal or no investment.

2. Boosting Village-Level Employment

   By localizing product sales, Sankalp boosts economic activity in villages, reducing urban migration and enhancing financial stability.

3. No Investment, High Return

   Mitras bear zero capital risk, while Partners can earn margins up to 5-10%, depending on the product.

4. Digital Empowerment

   The Sankalp App enables both Partners and Mitras to manage leads, track orders and commissions, and access real-time insights.

5. Trusted Quality Products

   With a portfolio of research-backed veterinary feed, agri-inputs, and farm essentials, Sankalp ensures reliability and trust among rural customers.

6. Training and Support

   All members receive onboarding sessions, product education, sales tips, and continuous support through app and WhatsApp channels.

7. Community Impact

   This model strengthens rural supply chains and enhances access to high-quality agri-products, fostering sustainable and modern farming.

Who Can Join?

• Agri-retailers and vet feed/medicine dealers
• Any retailer including Medicine retailer, Kirana, Hardware retailer, Cement retailer, Chai shop etc.
• Farmers seeking additional income
• Rural youth with strong local networks
• Women entrepreneurs and SHG members
• No prior experience is required, just enthusiasm and willingness to grow with the farming community.
• No license required

How to Get Started

• Download the e-Sankalp App
• Apply as a Partner or Mitra
• Submit basic details and location
• Get approved and start earning

Alternatively, interested individuals can connect with a local Sankalp Field Executive for onboarding.

Digital Empowerment of Farmers through the Sankalp Mobile App by Sankalp Retail

For decades, Sankalp Retail has been a trusted partner to farmers across six Indian states, providing quality fertilizers, seeds, pesticides, and other crop care products. With over a hundred outlets, the company has built its reputation not just on products, but on the advice and guidance offered at every store. Now, Sankalp is taking a significant step into the digital era with the launch of the Sankalp Mobile App, a platform designed to bring the same reliability and support farmers find in stores, directly to their mobile phones.

Extending the Store Experience into Digital

The Sankalp Mobile App allows farmers to stay connected to their nearest store and access a range of services anytime, anywhere. Through the app, farmers can:

• Browse Products by Store: Each farmer is connected to their respective store, ensuring availability and authenticity of supplies.
• Place Orders Seamlessly: Inputs like fertilizers, crop protection solutions, seeds, farm equipment, vet feed, etc. can be ordered in just a few clicks.
• Track Deliveries: Real-time order tracking eliminates uncertainty and helps farmers plan better.
• Access Crop Advisory: Regular updates, seasonal guidance, and expert tips are shared through the app to support better farm decisions.
• Maintain Order History: Farmers can review past orders, track spending, and reorder frequently used items.
• Use Digital Payments: Secure payment options make transactions easier and reduce the need for cash.

The app is built to be simple, intuitive, and available in local languages, ensuring ease of use for farmers across diverse regions.

Strengthening the Sankalp Business Model

Sankalp’s business model has always been unique: a mix of strong retail presence, dedicated field staff, and a growing network of local entrepreneurs under the Partner and Mitra model.

• Partners are existing shop owners who sell Sankalp products through their outlets.
• Mitras are individuals without shops who connect farmers to Sankalp and earn commissions.

With the mobile app, this model gains a new dimension. For the first time, commission visibility is built directly into the app. Both Partners and Mitras can log in and track:

• Orders placed through their network
• Commission earned on each order
• Monthly earnings summary

This transparency ensures that Partners and Mitras can monitor their income in real time, without relying on manual updates, strengthening trust and motivation in the system.

Voices from the Ground

At the launch, a Sankalp spokesperson said:

“The Sankalp Mobile App is not just about online ordering. It is about empowering farmers with information, convenience, and trusted supplies. For our Partners and Mitras, the app adds complete transparency on commissions earned, ensuring they see the rewards of their efforts instantly.”

Farmers, too, are beginning to welcome this change. Shyam, a soybean farmer from Maharashtra, noted:

“Earlier I had to call or wait for the field staff to visit. With the app, I can see the products myself, place an order, and get updates instantly. It makes my work easier during the season.”

Road Ahead

To ensure consistent quality and trust, Sankalp Retail has also launched its homegrown brand—SANKALP—now available across key categories like seed, crop protection chemicals, specialty fertilizers, and veterinary products. These products are available both at Sankalp’s retail outlets and on leading e-commerce platforms, reinforcing the brand’s reach and reputation.

Sankalp is not just building a distribution network—it’s cultivating a community-driven agri-commerce ecosystem. As India moves toward smart farming and digital marketplaces, initiatives like the Sankalp Partner Mitra model are ensuring that growth touches every village and every farmer.

“Be the change in your village, become a Sankalp Partner or Mitra today.”

Sankalp Retail is more than a store, it is a farmer’s partner in growth. With its expanding footprint, tech-enabled processes, and expert-driven services, Sankalp is building the future of agri-retail in India, one store, one farmer, and one solution at a time.